Secret Clinical Strength wanted to become more relevant to the stress in women's everyday lives. This long-form content series is the first time Secret expanded its rational message to the more emotional fearless platform in our tag line, 'Fearlessness. Apply daily.'
Secret: Firefighter - Creative Director
Secret: Fearlessness - Creative Director
Allstate Good Life
We created an integrated CRM program as added value to Allstate customers, comprised of a site, social content, curated articles, and a library of 20 original how-to videos. The films featured trusted experts Mike Holmes and Carter Oosterhouse from HGTV, and were published for customers on Allstate.com, as well as Allstate social channels.
Allstate Home Page
Alstate Good Life
We created a platform idea for GoLean, Kashi's high-protein performance food that's actually made of food. Our idea, 'The world is my gym,' led the integrated agency team's effort for the year.
Social film of a Vidal Sassoon brand act at London Fashion Week.
Dare to Be Bold
We created this content series targeted at professional women in partnership with Second City to demonstrate we get what it is truly like to be a working woman.
Upload Secret Deodorant
Gorilla Secret Deodorant
Oversharing Secret Deodorant
We re-launched Fan Duel to fantasy sports fans in 2016, trying to build affinity after that the brand's 2015 media blitz of promo codes and grating testimonials. Our message was simple — with our daily fantasy games, you get so many options, NFL fans are now Sports Rich.
Role: ECD Team: Rony Castor, Anthony O'Neil, Todd Durston