I’d say I’ve been in this business for the past 20 years, but honestly this business has changed so much, it’s not really the same job. As a creative soul, the rise of digital has been a total boon to me and my teams.

I got in this business to let the creative spirit in me out and to tackle big, complicated marketing problems. I’m also a firm believer that doing good is also good business and work passionately every day trying to be a positive force in the world.

I always begin from a place of respect for our consumer’s time and intelligence with brand acts, content, and ideas they want to participate in. I take a share as the ultimate compliment. No longer can we force-feed our business message to them. (Being a mother of three has taught me a thing or two about getting the unwilling to a happy place.)

I consider myself incredibly lucky to have worked at great, fun creative shops, including Mad Dogs & Englishmen, FCB San Francisco, TBWA/Chiat/Day San Francisco, Fallon, Leo Burnett, and currently FCB Chicago. I find myself still fiercely loyal to the great brands I’ve worked on – Levi’s, adidas, Nordstrom, Florida’s Natural, Secret, and Kashi.

Feel free to contact me at susantreacy1919@gmail.com or message me on Linked In.

Judge
D&AD Chairwoman Writing for Advertising Jury 2017
LIA Digital Jury 2016
One Show: 2001, 2013
One Show Automobile Awards 2014
Effies
NY ADC
Radio Mercury Awards
Young Guns
Addys: Syracuse, Minneapolis, Milwaukee

Awards 
Cannes Lions Festival: 5 Silver (Cyber, Media, Film, and Outdoor)
Cannes Shortlist: 8
One Show: 2 Gold, Silver, 5 Bronze, 13 merit
D&AD: 4 Pencils, 2 in book
Mashies 2016
Effies: 2
Clios: 2 Silver, 2 Bronze
Andy: 3 Gold
ADC: Gold Cube, 3 Silver Cubes
National ADDY: 2 Gold
P&G Global Brand Building Award 2012: Secret Mean Stinks
Kinsale Shark Awards: 4

Clients:
Boeing
Valspar
FanDuel
Choose Chicago
Humana
Milk Bone/MeowMix*
Kashi
P&G Secret*, global
P&G Tampax*, global
P&G Always*, global
P&G Vidal Sassoon*, global
Hallmark*
Toyota, Southeast Region*
Red Brick Ale
Caribou Coffee
Florida’s Natural*
Citi – global, banking and cards
Nordstrom*
CBSsports.com Fantasy Football (digital)

*Traditional and Digital

Instructor
Miami Ad School, San Francisco