I’d say I’ve been in this business for the past 20 years, but honestly this business has changed so much, it’s not really the same job. As a creative soul, the rise of digital has been a total boon to me and my teams.

I got in this business to let the creative spirit in me out and to tackle big, complicated marketing problems. I’m also a firm believer that doing good is also good business and work passionately every day trying to be a positive force in the world.

I always begin from a place of respect for our consumer’s time and intelligence with brand acts, content, and ideas they want to participate in. I take a share as the ultimate compliment. No longer can we force-feed our business message to them. (Being a mother of three has taught me a thing or two about getting the unwilling to a happy place.)

I consider myself incredibly lucky to have worked at great, fun creative shops, including Mad Dogs & Englishmen, FCB, TBWA/Chiat/Day, Fallon, Leo Burnett and currently EnergyBBDO. I find myself still fiercely loyal to the great brands I’ve worked on – Levi’s, adidas, Nordstrom, Florida’s Natural, Secret, and Kashi.

Feel free to contact me at susantreacy1919@gmail.com or message me on Linked In.

Judge
One Show Branded Content Jury 2018
D&AD Chairwoman Writing for Advertising Jury 2017
LIA Digital Jury 2016
One Show Jury: 2001, 2013
One Show Automobile Awards 2014
Effies
NY ADC
Radio Mercury Awards
Young Guns
Addys: Syracuse, Minneapolis, Milwaukee

Awards 
Cannes Lions Festival: 5 Silver (Cyber, Media, Film, and Outdoor), Bronze, 14 shortlists
One Show: 2 Gold, Silver, 5 Bronze, 13 merit
D&AD: 4 Pencils, 2 in book
Mashies: Best Use of Pinterest
Effies: 2
Clios: 2 Silver, 2 Bronze
Andy: 3 Gold
ADC: Gold Cube, 3 Silver Cubes
National ADDY: 2 Gold
P&G Global Brand Building Award 2012: Secret Mean Stinks
Kinsale Shark Awards: 4

Clients:
Kerrygold
One A Day
Dr. Scholl’s
Claritin
Boeing
Valspar
FanDuel
Humana
Milk Bone/MeowMix
Kashi
P&G Secret, global
P&G Tampax, global
P&G Always, global
P&G Vidal Sassoon*, global
Hallmark
Toyota, Southeast Region
Red Brick Ale
Caribou Coffee
Florida’s Natural
Citi – global, banking and cards
Nordstrom
CBSsports.com Fantasy Football

Instructor
Miami Ad School, San Francisco