Over four years, we created and grew Secret Deodorant's teen anti-bullying program, Mean Stinks. In 2014, we partnered with Google Hangouts to host the largest school assembly ever, in real time. In 2015, we synchronized students to take over SnapChat, Instagram, Facebook and Twitter all at once.
2015 Cannes Festival: 2 Shortlists (Promo & Activation, Branded Content)
2014 Cannes Festival: Cyber – Silver
2013 Cannes Festival: Media/Community - Silver
2013 One Show: 2 Bronze Pencils
2013 D&AD: in book
2013 New York Art Director's Club: Gold Cube
2014 American Advertising Awards (National): Silver
2015 Communication Arts Interactive Annual: Social
Role: Creative Director
Here is the entire 45-minute live Assembly, complete with pre-recorded videos, real-time social media takeovers, and celebrity interviews.
in 2013, we built up a huge social community and built an aggregator of all the Facebook, Instagram, and Twitter user content.
In springtime, allergy sufferers hide inside form the beautiful blooming trees and flowers. For Claritin, we created the first ever weather alerts designed to drive people hiding inside to go outside the minute the weather is beautiful. We used dynamic pre-roll with five elements edited in real time: live local weather map from the Accuweather API, live weather graphics, dynamic voice over of the weather, and images of a blooming local park, and media that only was turned on if the current weather was sunny and over 68℉ (20℃). Also, the online video ads targeted only those inside, on desktop.
2019 One Show Merit
2019 New York Festival short list
Role: Creative Director
Team: Jonathan Linder, Jeff Cenna, Andrew Ciaccio, Lauren Randall
Kerrygold's target loves to cook, with 76% of women listening to music in the kitchen. So we created the first recipes with a soundtrack – Music Behind the Recipes. We paired curated Spotify playlists with specific Kerrygold recipes, each playlist matching the recipe’s rhythm, mood, culinary steps and theme. For a launch film, we threw our Irish grass-fed cows a cow concert. Influencer recipe videos drove to the accompanying Spotify recipe playlists. The program earned a 29% YOY sales lift.
Role: Creative Director
Team: Jeff Cenna, Cassidy Buzin, Morgan Vines, Michelle Liuzzo
To make choosing a paint color less intimidating, we created a responsive site that aggregates six color selector tools. The Pinterest Analyzer uses the Pinterest API to read your boards and pins, and interprets images you pinned into Valspar paint swatches you would like.
One Show Merit
Mashies Winner – Best Use of Pinterest
Role: ECD
Team: Joe Rivera, Anna Bradbury, Nick Howard, Nick Stoner
Boeing Flypaper Case
Since kids admire the virtual world of Google and Facebook, Boeing wanted to appeal to students by playing up the tangibility of aerospace engineering. We told the story of an engineer who designed paper airplanes as a girl. We then created well-crafted paper airplane posters with her guidance, and shared those with school groups.
Cannes Lions Bronze 2016, six shortlists
One Show merit
D&AD Wood Pencil
Role: ECD
Team: Jarred Eberhardt, Gene Varnado, Jeff Hampton, John Bleeden
Campaign designed to encourage hockey fans to watch all season long. Directed by Rocky Morton.
Cannes Lions - Silver
2 One Show Gold Pencils
2 D&AD Pencils
Role: Copywriter
First print and TV campaign for Citi credit card plus banking services rewards program. Directed by Jared Hess.
Role: Copywriter, Creative Director
We created a platform idea for GoLean, Kashi's high-protein performance food that's actually made of food. Our idea, 'The world is my gym,' led the integrated agency team's effort for the year.
Role: Copywriter
Directed by Michel Gondry. Effects by Olivier Gondry.
This campaign of six interconnected :60 TV ads shows the individuality that connects Levi's loyalists. Directed by Tarsem.
Outdoor series posted along the courses of the top 10 international marathons highlighting the stages a marathon runner goes through.
Role: Copywriter
We re-launched Fan Duel to fantasy sports fans in 2016, trying to build affinity after that the brand's 2015 media blitz of promo codes and grating testimonials. Our message was simple — with our daily fantasy games, you get so many options, NFL fans are now Sports Rich.
Role: ECD
Team: Rony Castor, Anthony O'Neil, Todd Durston
We created an integrated CRM program as added value to Allstate customers, comprised of a site, social content, curated articles, and a library of 20 original how-to videos. The films featured trusted experts Mike Holmes and Carter Oosterhouse from HGTV, and were published for customers on Allstate.com, as well as Allstate social channels.
