Over four years, we created and grew Secret Deodorant's teen anti-bullying program, Mean Stinks. In 2014, we partnered with Google Hangouts to host the largest school assembly ever, in real time. In 2015, we synchronized students to take over SnapChat, Instagram, Facebook and Twitter all at once.
2015 Cannes Festival: 2 Shortlists, Promo & Activation, Branded Content
2014 Cannes Festival: Cyber – Silver
2013 Cannes Festival: Media/Community - Silver
2013 One Show: 2 Bronze Pencils
2013 D&AD: in book
2013 New York Art Director's Club: Gold Cube
2014 American Advertising Awards (National): Silver
2015 Communication Arts Interactive Annual: Social
Role: Creative Director
Here is the entire 45-minute live Assembly, complete with pre-recorded videos, real-time social media takeovers, and celebrity interviews.
in 2013, we built up a huge social community and built an aggregator of all the Facebook, Instagram, and Twitter user content.
To make choosing a paint color less intimidating, we created a responsive site that aggregates six color selector tools. The Pinterest Analyzer uses the Pinterest API to read your boards and pins, and interprets images you pinned into Valspar paint swatches you would like. Winner of a 2016 Mashie.
Role: ECD
Team: Joe Rivera, Anna Bradbury, Nick Howard, Nick Stoner
Boeing Flypaper Case
Since kids admire the virtual world of Google and Facebook, Boeing wanted to appeal to students by playing up the tangibility of aerospace engineering. We told the story of an engineer who designed paper airplanes as a girl. We then created well-crafted paper airplane posters with her guidance, and shared those with school groups.
Role: ECD
Team: Jarred Eberhardt, Gene Varnado, Jeff Hampton, John Bleeden
Integrated campaign for Hallmark Valentine's Day and Father's Day personalized cards in the UK.
Role: Creative Director
We created a content channel designed for our loyalists' featuring entertaining shoppable content. Our first campaign was of 80s music videos remixes.
Directed by Olivier Gondry. Music by Fat Boy Slim and JXL.
Posters and Entertainment Weekly inserts designed by Aesthetic Apparatus.
Role: Copywriter
Directed by Michel Gondry. Effects by Olivier Gondry.
This campaign of six interconnected :60 TV ads shows the individuality that connects Levi's loyalists. Directed by Tarsem.
Campaign designed to encourage hockey fans to watch all season long. Directed by Rocky Morton.
Cannes Lions - Silver
2 One Show Gold Pencils
2 D&AD Pencils
Role: Copywriter
First print and TV campaign for Citi credit card plus banking services rewards program. Directed by Jared Hess.
Role: Copywriter, Creative Director
Outdoor series posted along the courses of the top 10 international marathons highlighting the stages a marathon runner goes through.
Role: Copywriter
Print and poster campaign for Red Brick Ale, a Southern beer only available in the South.
One Show: In Book
