Nordstrom Silverscreen was a desktop content viewer as well as a shopping e-channel that we developed at Fallon for Nordstrom. We created two '80s video remixes, not just of the songs but of the music videos as well. Of course, the new content, shot by Olivier Gondry, showcased the latest designers featured at Nordstrom. Women could watch the music videos as well as click on the shoppable items in a tray beneath the player.

We promoted the site through wild postings and inserts in Entertainment Weekly. The music-style posters were designed by Aesthetic Apparatus. We launched Silverscreen with an event that drew big names including Lindsay Lohan, Venus Williams and Ashley Olsen, and featured a reunion by the Go-Gos.